La divisione sportiva denominata SRT, che si occupa di preparare i modelli di Dodge e Chrysler negli Stati Uniti ha deciso di rinnovarsi con alcuni cambiamenti nel personale che dirige la divisione sportiva della società.

Ralph Gilles, che era presidente del marchio Dodge, ora invece si occuperà di amministrare le sorti della divisione SRT.

Gilles, che aveva lavorato molto bene nel brand del Gruppo Chrysler, è stato spostato dall’amministratore delegato di Fiat-Chrysler Sergio Marchionne e vedremo in futuro se questo spostamento darà i suoi frutti.

Ma la SRT non sarà l’unico brand a ricevere delle modifiche.

Infatti anche Alfa Romeo, Mopar, Ram, Jeep e Fiat saranno interessati da cambiamenti e quindi valorizzati.

La scelta presa sembra andare nella direzione opposta rispetto a quella presa da molti gruppi automobilistici, come per esempio la General Motors, ossia quella di ridurre il più possibile il numero dei marchi satellite, per evitare di accumulare troppe spese.


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