Al momento l’integrazione tra Fiat e Chrysler si attesta al 20%, ma la previsione è che cresca fino al 50% entro la fine di questo anno.
Il lancio di 16 nuovi prodotti, la commercializzazione della Fiat 500 in Nord America, fino alla salita della Fiat al 58.5% del capitale di Chrysler sono solo alcuni dei punti base per far crescere l’integrazione tra la società italiana e quella americana.
In particolare è stato messo in risalto che le quote di mercato negli Stati Uniti si sono rafforzate, soprattutto grazie al lancio della nuova Jeep Grand Cherokee, passando così dall’8.8% del 2009 al 10.5% del 2011.
Infine Chrysler può contare su 21 mesi consecutivi di crescita di vendite annuali negli Stati Uniti, che diventano 25 se si considera anche il Canada.


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