Jeep conquista l’Interactive Key Award

Il contest online “The J Challenge” del marchio Jeep si è aggiudicato l’Interactive Key Award, prestigioso riconoscimento ricevuto nella categoria “campagna integrata digitale”.
The J Challenge, realizzato dall’agenzia Xister, è il primo contest dedicato alla web community europea di Jeep, che ha messo in palio un’esperienza sul circuito off-road nel Centro Prove di Fiat Group Automobiles a Balocco e la possibilità di vincere la nuovissima Jeep Wrangler Arctic.
In soli 2 mesi The J Challenge ha totalizzato quasi 80 mila contatti da parte di 35 mila visitatori, con oltre 8.000 partite giocate da parte di 3.500 partecipanti, che hanno ricevuto circa 8.000 visualizzazioni.

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