Jeep: quando la polvere diventa pubblicità

La Jeep è da sempre il fuoristrada per eccellenza sinonimo di avventura, esplorazione ed off-road, tutte esperienze che si concludono quasi sempre con la vettura piena di polvere e fango.
Il famoso brand americano ha deciso di sfruttare queste caratteristiche per lanciare una nuova campagna creativa: lo spot è stato realizzato a Città del Messico dove la Jeep, utilizzando uno stencil, ha lasciato un messaggio chiaro su diverse automobili sporche ed impolverate in giro per la città.
Lo slogan utilizzato per la campagna è: “Se ve que te gusta el off road” (si vede che ti piace l’off-road), accompagnato dal sito del fuoristrada.
A voi il video della pubblicità.

http://www.youtube.com/watch?v=7W4p3-KKsSY&feature=player_embedded

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