Sergio Marchionne al Salone di Detroit

2014-01-13-08.04In occasione del Salone di Detroit, l’ad Sergio Marchionne e John Elkann hanno tenuto una conferenza stampa dove hanno parlato di progetti futuri e della linea strategica del gruppo Fiat-Chrysler.
Marchionne ha spiegato come la strategia sia quella di puntare sui marchi premium come Alfa Romeo e Jeep, utilizzando la capacità distributiva della rete Chrysler.
Il vantaggio del Gruppo unito è quello che rivolgendosi al Mondo, non dipende più da scelte fatte nel nostro Paese; il progetto è oltre i confini italiani e quindi c’è bisogno di un sistema che supporti l’operato dell’azienda.
Infine Elkann, parlando del futuro di Marchionne, ha confermato la sua presenza nel piano futuro di Fiat.

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