Spot Super Bowl 2014: Jeep, Chrysler e Bob Dylan

CatturaDurante il Super Bowl 2014 vi è stato il debutto di tre nuove pubblicità del nuovo Gruppo FCA, Fiat Chrysler Automobiles.
Oltre ad uno spot dedicato a Maserati, il Gruppo italo-americano ha dedicato le altre due inserzioni pubblicitarie al marchio Jeep ed alla stessa Chrysler, insieme ad un’ospite d’eccezione: Bob Dylan.
Nello Spot Chrysler sono presenti spezzoni amarcord dagli anni ’50 ad oggi, con riferimenti al progresso della storia americana, e dove Bob Dylan presenta l’ultima nata in casa Detroit, la Chrysler 200.
Lo spot Jeep invece, punta maggiormente sul concetto di libertà ed ha come protagonista la nuova Jeep Cherokee, che farà il suo debutto in occasione del Salone di Ginevra a marzo.

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